Have you noticed that no matter day or night, when you enter the clothing store, you will find that the lights are on. Because the lighting of the clothing store is exquisite, good lighting design can make the clothing store look more attractive, and can also make the clothing more beautiful and attract customers!
Today, let seeposh talk to you about "the secret of lighting in clothing stores"
Secret 1: visual comfort - increase customers' stay time
In order to attract customers, clothing stores must first create a comfortable light environment for customers, which makes people feel comfortable and will inevitably stay longer, which may promote sales and be willing to spend often. High quality space lighting can stimulate emotions and feelings, and then strengthen the brand effect of clothing stores.
Secret 2: high color rendering - touch customers' consumer nerves
If there is no clear shopping plan, consumers often have no purpose when shopping. Only through good facade image, the choice of commercial lamps, the use of light and color effect, can the clothing characteristics and colors be well displayed through high color rendering lights, so that consumers can be moved by the clothing design, so as to touch their consumer nerves to achieve sales.
Secret 3: free dimming - enhance the visual expression of fashion
The visual expression of clothing has a great influence on the final decision of shopping. Through the free and stepless adjustment of the brightness of LED lamps and lanterns, focus on the lighting of brands, new products, models, etc. through the comparison of light and dark, cold and warm, light and shadow, increase its illumination ratio, form a significant contrast in vision, perfectly reflect the three-dimensional sense of clothing, and enhance the visual expressiveness and impact of clothing.
Secret 4: light and color matching - stimulate customers' desire to buy
For the grasp of the overall tone of clothing stores, we should pay attention to the relationship between color and illumination. Different colors give people different psychological feelings. The simplest cold color gives people a refreshing and clean feeling, while the warm color will give people a warm and comfortable feeling. Appropriate lighting makes the store form a bright and pleasant atmosphere, and stimulates customers' desire to buy. If the light is dim, the clothing store will appear dull and depressing, and if the light is too strong, the customers will feel dizzy, and even the salesperson will be nervous about vision and prone to make mistakes.
Today, let seeposh talk to you about "the secret of lighting in clothing stores"
Secret 1: visual comfort - increase customers' stay time
In order to attract customers, clothing stores must first create a comfortable light environment for customers, which makes people feel comfortable and will inevitably stay longer, which may promote sales and be willing to spend often. High quality space lighting can stimulate emotions and feelings, and then strengthen the brand effect of clothing stores.
Secret 2: high color rendering - touch customers' consumer nerves
If there is no clear shopping plan, consumers often have no purpose when shopping. Only through good facade image, the choice of commercial lamps, the use of light and color effect, can the clothing characteristics and colors be well displayed through high color rendering lights, so that consumers can be moved by the clothing design, so as to touch their consumer nerves to achieve sales.
Secret 3: free dimming - enhance the visual expression of fashion
The visual expression of clothing has a great influence on the final decision of shopping. Through the free and stepless adjustment of the brightness of LED lamps and lanterns, focus on the lighting of brands, new products, models, etc. through the comparison of light and dark, cold and warm, light and shadow, increase its illumination ratio, form a significant contrast in vision, perfectly reflect the three-dimensional sense of clothing, and enhance the visual expressiveness and impact of clothing.
Secret 4: light and color matching - stimulate customers' desire to buy
For the grasp of the overall tone of clothing stores, we should pay attention to the relationship between color and illumination. Different colors give people different psychological feelings. The simplest cold color gives people a refreshing and clean feeling, while the warm color will give people a warm and comfortable feeling. Appropriate lighting makes the store form a bright and pleasant atmosphere, and stimulates customers' desire to buy. If the light is dim, the clothing store will appear dull and depressing, and if the light is too strong, the customers will feel dizzy, and even the salesperson will be nervous about vision and prone to make mistakes.
